Fecha: Viernes 29 de junio de 13:30 h a 15:00 h
Lugar: Campus - Dirección: Vito Dumas 284
Aula 28 - Edificio Otero Monsegur, Victoria, Buenos Aires
Este evento ocurrió el viernes 29 de junio de 13:30 h a 15:00 h
Organizations are increasingly faced with the challenge of navigating a dynamic marketplace that demands a rapid time to market, customer-centric focus, and continuous innovation on a global scale.
The inability of geographically distributed teams to effectively share and communicate relevant market information between headquarters and local subsidiaries can result in a lack of product innovation, delayed product introductions, and reduced sales and market opportunities.
This presentation addresses the organizational mechanisms that enhance cross-cultural team interaction processes with the objective of creating and sharing knowledge that contributes to successful product introductions worldwide. In showing the interdependence of new product planning and execution, the presentation shows a collaborative framework that can help MNEs and managers effectively conceive and execute innovation strategies. Drawing from resource and knowledge-based views, this qualitative study involves interviews with 86 participating senior managers responsible for global product launches and cross-cultural teams at 32 MNEs based in Europe, Asia, and the US. The findings contribute to a conceptual model that identifies knowledge governance mechanisms for facilitating the conception and execution of global product innovation strategies
PhD, ESCP Europe
MBA, Ecole des Ponts, ENPC School of International Management
BA, California State University-San Jose
Dissertation subject: Leveraging Cross-cultural Team Synergies for Global Innovation.
Research areas: Cross-cultural Management, Knowledge Management, Global Innovation, Organizational Change, Globally Distributed Teams.
JENSEN, K. (2011) "Creating Global Innovation Opportunities through Cross-cultural Collaboration", International Journal of Knowledge, Culture, and Change Management, 10(10)
JENSEN, K., (2007), "The Global Launch: Best Practices and Lessons Learned", Global Minds Network Study and Report, February, Menlo Park, California.
JENSEN, K., (2001), "International Business Education" in Kogan Page, Effective Learning and Teaching in Business and Management, June, England.